Privacy Policy

1. Controller Information

Controller:
SportShots BV
Registered address: Pending
Primary contact: <email>

2. Types of Personal Data Collected

Order and Account Data:

• Name
• Email address
• Billing information (excluding credit card or bank details, which are securely handled by our payment processor)

Analytics Data:

• IP address
• Browser type and version
• Device and operating system details
• General location information derived from IP
• Other technical data collected via cookies and similar tracking technologies

Photographic Data:

• Digital images captured at sporting events
• Facial recognition and number recognition data (facial vectors)

3. Purposes of Processing

For Order Processing and Account Creation:

• To process and fulfill your orders
• To create and manage your user account, allowing access to your purchase history and downloads

For Website and Product Analytics:

• To analyze website usage and improve our services
• To enhance the user experience and optimize our product offerings
• Analytics data is processed solely for these purposes and is based on our legitimate interests

For Processing Photographic Data:

• To capture and process images during sporting events
• To generate facial vectors and perform number recognition, enabling you to easily locate and purchase your pictures
• To securely manage and eventually delete unused or unpurchased images

4. Legal Basis for Processing

• Order and Account Data: Processing is necessary for the performance of a contract between you and SportShots.
• Analytics Data: Processing is based on our legitimate interests in improving our website and services.
• Photographic Data: Processing is required to fulfill our service obligations and is carried out in accordance with applicable data protection laws.

5. Retention Periods

• Order and Account Data: Stored until you cancel your account.
• Analytics Data: Retained for one year from the date of collection.
• Photographic Data:
  • Facial vectors and related recognition data are retained for one year.
  • Images that have not been purchased may be fully deleted after one year.

6. Data Sharing with Third Parties

• Billing Information: Handled securely by our payment processor; no credit card or bank details are stored by SportShots.
• Analytics Data: May be shared with trusted service providers under strict security measures solely for the purposes of website and product analytics.
• We do not sell or rent your personal data to third parties.

7. Use of Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to collect analytics data (such as IP addresses, browser data, and general location information) to improve our website and services. While these tools help us understand usage patterns, there is no mechanism for opting out of the placement of these cookies at this time.

8. Security Measures

We take the security of your personal data very seriously and employ industry best practices, including:

• Disk-level encryption
• Granular access control to our cloud infrastructure
• Secure data transmission using SSL/TLS encryption
• Regular security audits and vulnerability assessments
• Intrusion detection and prevention systems
• Multi-factor authentication for user accounts
• Secure backup procedures

These measures help ensure that your personal data is protected against unauthorized access, loss, or disclosure.

9. Your Rights

You have the right to:

• Access your personal data
• Request correction or deletion of your personal data
• Restrict or object to the processing of your personal data
• Receive your personal data in a structured, commonly used, and machine-readable format (data portability)

To exercise any of these rights, please contact us at <email>. You also have the right to lodge a complaint with the relevant data protection supervisory authority.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We encourage you to review this Policy periodically. Any significant changes will be communicated via our website or by email.

11. Photographic Data and Recognition Technologies

At our sporting events, we capture digital images which may include your likeness. We process these images using facial and number recognition technology to help you locate and purchase your pictures.

• Retention: Facial vectors and other recognition data are retained for one year.
• Deletion: Images that have not been purchased may be fully deleted after one year.
• Security: All recognition data is stored securely and is accessible only under strict security controls.
• Future Technologies: While we currently use these technologies, we may adopt alternative solutions in the future to continue providing our services.

12. Contact

If you have any questions, comments, or requests regarding this Privacy Policy or our data practices, please contact us at: <email>